Ray Kroc

Raymond Albert "Ray" Kroc (October 5, 1902 – January 14, 1984) was an American businessman. He joined McDonald's in 1954 and built it into the most successful fast food corporation in the world. Kroc was included in Time 100: The Most Important People of the Century, and amassed a fortune during his lifetime. He owned the San Diego Padres baseball team from 1974 until his death in 1984.

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Quotes

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
- [1]

Kroc, Ray; Anderson, Robert (1977). Grinding It Out: The Making of McDonald's. Chicago: Henry Regnery Company. ISBN 978-0-8092-8259-3.

In essence, the message was always the same, "I want one of those mixers of yours like the McDonald brothers have in San Bernardino, California." I got curiouser and curiouser. Who were these McDonald brothers, and why were customers picking up on the Multimixer from them when I had similar machines in lots of places? (The machine, by this time had five spindles instead of six.) Sol did some checking and was astonished to learn that the McDonalds had not one Multimixer, not two or three, but eight! The mental picture of eight Multimixers churning out forty shakes at one time was just too much to be believed. These mixers sold at $150 apiece, mind you, and that was back in 1954. The fact that this was taking place in San Bernardino, which was a quiet town in those days, practically in the desert, made it all the more amazing.
I was an overnight success all right, but thirty years is a long, long night.
I believe that if you think small, you'll stay small.