Poppy Gustafsson, Baroness Gustafsson
Appearance

Poppy Gustafsson, Baroness Gustafsson (born 24 August 1982), is a British businesswoman and Labour Party life peer who served as Minister of State for Investment from 2024 to 2025.
Quotes
[edit]- have always been drawn to growth. I love the opportunities that growth creates, as well as the chance to have a positive impact on so many people, not just your customers, but your employees.
- Growth within business is exhilarating and rewarding, but it isn’t without its challenges.
- I’ve faced up to a lot. But I’ve never let anyone hold me back and I’ve met tough challenges head on. And I know working in government will be challenging.
- I’m proud to be joining a government which puts a modern approach at its core. Take the new Office for Investment – a scaled-up, more coherent, joint No 10-HMT-DBT investment agency.
- It really does feel like we’re in this new era of cybersecurity,
- The arms race will absolutely continue, I really don’t think it’s very long until this [AI] innovation gets into the hands of attackers, and we will see these very highly targeted and specific attacks that humans won’t necessarily be able to spot and defend themselves from.
- It’s not going to be these futuristic Terminator-style robots out shooting each other, it’s going to be all these little pieces of code fighting in the background of our businesses. In my time here at Darktrace
- It’s only something I’m aware of when I’m doing interviews or when I’m at an industry event and suddenly you see a sea of men staring back at you,

